Ask for ANI (Action Needed Immediately)

The Home Office has launched the Ask for ANI codeword scheme to enable victims of domestic abuse to discreetly request immediate help from the police or other support services from the safety of their local pharmacy.  Anyone can be a victim of domestic abuse, regardless of gender, age, ethnicity, ability, socio-economic status, sexuality or background. This is why pharmacies, used by people from all walks of life, are being invited to volunteer to take part in this important initiative.

As part of the scheme, you will be required to ensure staff are familiar with the training information provided. The training resources include a short video and two guidance documents on adopting the scheme and responding to the codeword.

To sign up, please click this link.

Please note, local support is available should victims require it through Victims First – click here.

Given the nationwide publicity (even though the communications will be carefully targeted) it is possible that people will come to your pharmacy for help even if you have not yet registered to take part. Therefore you might wish to avail yourself of the training materials via the links below.

The codeword scheme will be promoted using discreet social media adverts and paid search. To inform customers that staff are ready to respond, you will also be required to display Ask for ANI posters in your pharmacy. The Ask for ANI training and promotional resources are available here.

Ask for ANI and the existing Safe Spaces can work together. If your pharmacy is already running Safe Spaces, please use the dual training resources and co-branded posters available here to adopt Ask for ANI too.